Indie Music Publicity Bootcamp
 An intense home study course filled with insider secrets on how to reach the music media and get the exposure you deserve!
It was a one-time event.
Indie music publicist Ariel Hyatt (that’s me) and music marketing expert Bob Baker co-presenting a four-hour Indie Music Publicity Bootcamp in Ariel's New York City office. The first session sold out in days. So Ariel and Bob offered a second four-hour session later the same day. That one sold out too. This Bootcamp audio program is an edited down version of the best parts of each Bootcamp.
Over the years, I have spoken to thousands of musicians about their PR. Some called because they were sick of doing it themselves, some called just seeking advice, and some called because they wanted to hire my firm.
The Indie Music Boot Camp not only answers all of the questions that were ever asked of me, but it also lays out a step-by-step, easy-to-follow way in which you can attack your own PR.
Bob and I gave it our all!
Never before in all of my years as a publicist did I so thoroughly and completely outline, step-by-step, exactly how to totally be effective as a publicist.
When I heard the finished product, I thought Wow! This is awesome!
Parts of it even gave me chills (if I don't say so myself).
We explain the why, we explain the how, and we get to the very root of how to get instant PR results for yourself.
We designed and did a very powerful exercise that took 15 minutes and shifted people's attitudes forever about how to approach their own music career business and their own publicity. It was so powerful, and it was fun.
And even though the A/C was not working and it was a hot New York City-day, we all came away with something phenomenal.
I learned just a much as I taught, and this event was truly extraordinary.
"Ariel and Bob don't leave room for crash and burn in the music industry. With their constant empowering guidance, there is simply no room for reasons why artists will not reach their personal goals. No more excuses!"
-Trystette, trystette.com
"I now understand so much more about publicity after the seminar. I'm no longer confused. Thank you so much for sharing your knowledge."
-Karen Brown, Royal Stone Records, royalstonerecords.com
"Absolutely amazing and informative. I found this workshop to be focused, clear and full of information to empower musicians to stop thinking and start acting in the realm of music publicity."
-Beth Callen, The Callen Sisters, thecallensisters.com
"The information Bob and Ariel shared really helped to 'demystify' the writing of press releases for me. The workshop sparked a bevy of ideas that I wrote down the rest of that weekend. I can't wait to try them out!"
- Denise "Nicee D" Todman
CLICK HER TO BUY NOW!
"We Need to Get This Empowering Information Into the Hands of More Artists and Music Promoters!"
That's why we decided to share this special event with the world in the form of a new Indie Music Publicity Bootcamp home study course — complete with four audio CDs, a complete transcript of the workshop, press kit and press release samples, worksheets, articles, music PR resource lists, and a fifth bonus CD featuring an extended Q&A session that answered the attendees most burning questions.
Here's just some of what Ariel and Bob cover in the Music PR Bootcamp course:
• A day in the life of a music journalist, and the two factors that will help you connect with them quicker
• The new landscape of music media — and why there's never been a better time to be an indie music promoter
• The "2 to 1" strategy for establishing media relationships
• What you need to know about band photos — the good, the bad, and the ugly
• Press Kit Critique Sessions: listen in as Ariel and Bob give real-time feedback on attendee press kits (this was a real eye-opener for everyone there)
• How much is too much? What artist info to include on paper and what to save for your web site
• How to promote an "old" CD release (it is possible)
• The two types of artist bios that label you as an amateur to the media
• How to get your music bio reprinted as a newspaper or magazine article — it happens all the time, if you know how
• The 8 types of media exposure every indie artist and promoter should know about
• How to make the best use of free calendar listings (most artists overlook this)
• The 5 best ways to "pitch" a music journalist
• What to focus on to get the most music media bang for your buck
• The one thing you should do for music journalists that practically no one else does
• Press Release Writing Exercises: listen as attendees work together to craft the best news angles to promote themselves
• Why sending out 10 press kits may be better than sending 100
• When to send email vs. when to use the phone
• When does persistence become harrassment? Learn Ariel's rules for following up with the media (it took her years to get this right)
• The #1 trick to get past media gatekeepers — receptionists, voice mail, etc.
• Your 30-Second Pitch: listen as attendees struggle to hone a quick "elevator speech" they can deliver to media contacts — when it works, it's magical
• 3 ways you should NEVER start a conversation with a journalist
• The most effective ways to pitch your music to ANY editor, writer, radio station, or new media outlet
The top 3 mistakes most musicians make when preparing their press kits — and how to avoid them
"A focused, heartfelt, and high-value presentation. You two make an excellent team." -Jeep Rosenberg, jeeprosenberg.com
"Thank you for all the great advice. I just want to say how wonderful it is that you share your years of experience with others. I walked away inspired, with a much better grasp of what's involved in promoting myself as a musician."
-Wil Deynes, myspace.com/wildeynes
"It was great to have Bob and Ariel together in the same room sharing their music, marketing, and publicity expertise. I learned new tips that I hadn't thought of and I look forward to trying them out."
-Carla Lynn Hall, carlalynnehall.com
PLUS you'll get a BONUS WORKBOOK written by Ariel and Bob, packed with useful information, including ...
• Ariel's step-by-step guide to formatting a perfect press release
• Worksheets you can use to craft your own powerful music PR plan
• Bob's secret file of effective press kit examples: press releases, bios, tour date announcements, fact sheets, cover letters, one sheets, and more
• How to write great, newsworthy headlines and subheadlines that will demand media attention
• The most effective ways to build your email list and inspire raving fans
• An awesome article by Rob Safuto on how to use podcasting to promote your music
• Bob's classic article on how to unleash your online music PR assualt
You'll also get dozens of links where you can post your press releases, alert the media and fans about your tour dates, and build your online presence.
To recap, here's everything you get with the Indie Music Publicity Bootcamp home study course:
• Four hours (4 CDs worth) of info-packed audio — the best segments from both of the bootcamp sessions
• A complete 73-page transcript of the workshop audio (so you can read it as well as listen)
• A 70-minute bonus audio collection featuring in-depth music PR Q&A sessions with attendees
• A 35-page Bonus Workbook filled with publicity checklists, articles, and music PR resource lists
• A 26-page killer collection of media kit and press release samples, including bios, tour date announcements, fact sheets, cover letters, one sheets, and more
If you truly want to increase your PR exposure, get noticed by the music media, save time, and get in front of countless new fans ... than the Indie Music Publicity Bootcamp is for you!
Order the Physical CDs and Workbook — Or Get Immediate Access to the Download Version!
If you don't think this complete indie music publicity home study course helps you move closer to your goals, just send the materials back anytime within 365 days for a prompt refund. You have nothing to lose.
Everyone who attended the live Indie Music Publicity Bootcamp sessions in New York City felt inspired and empowered — and far better prepared to pursue the media exposure they deserve.
Just because you weren't there that day, that doesn't mean you're out of luck. Purchase the Bootcamp home study course today ... and find out what everyone is raving about.
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