Cyber PR - Your Customized Online PR Campaign

The social media revolution is upon us, and gaining online traction is no longer about mass broadcasting. High personal touch and niche marketing are critical components for success in today’s “new” music business. Artists must now focus more on building and continually engaging their communities, in order to build the fanbase they desire.

On the Internet, fans are no longer just customers - they have now become a powerful and influential part of the media itself. Artists who understand how to authentically connect with this new breed of interactive new media fan are reaping enormous benefits for their careers by enthusiastically engaging in the new, two-way conversation between musician and fan.

The Impact Of Social Media:

“A new study by New York University's Stern Business School tracked blogging activity around 108 albums for four weeks before and after their release dates…The study showed that, if 40 or more blog posts were made before an album's release sales ended up being three to four times the average for both indie and major releases. If blog posts crossed 250, album sales rose to six times the average regardless of label…in a fractured media landscape it seems to be the cumulative effect of a multitude of impressions that matters.” – Hypebot

The 5 Major Benefits of Cyber PR

A Cyber PR campaign is designed to build and expand an artist’s online and social media profile. We work with artists to increase overall exposure and lay a virtual cornerstone to grow upon. We guarantee coverage in blogs, podcasts, Internet radio stations and other social media; and we place a heavy focus on educating our artists so that they become empowered by, not victims of, social media tools.

1. Customized Campaigns: Each campaign target list is custom designed based on artists musical genres, gender, special niches or hobbies, and hometown.
2. Real Time Reports: Our “Dashboard” interface is available from the moment the campaign starts. You can track your progress in real time and there is never any waiting for weekly reports.
3. The Best Bang For The Buck: We charge a fraction of what comparable online social media firms charge.
4. Social Media Roadmap & Coaching: Each campaign comes with a step-by-step weekly plan that coaches you through ways to maximize your campaign. These tools will help to get maximum results along with increased online exposure. We will schedule 3 calls at the beginning, the middle and the end of your campaign to make sure you are on track and getting the maximum benefits the campaign provides.
5. We Guarantee Results: The increased online presence we guarantee gets your name out to a wider audience and helps you keep your fans as long term, engaged customers.

What A Cyber PR Campaign Achieves For You

1. Creates a bigger footprint for you across the Internet (makes you more Googleable).
2. Fosters relationships between artists and social media makers: Podcasters, Bloggers, Video Sites, ‘Zines and Internet Radio Stations for placement consideration.
3. Designates artists as podsafe, announcing to the podcasting community that music is available for podcast inclusion and play.
4. Search Engine Optimization (SEO) our campaigns add artists to a hand chosen list of Social Networking Sites – for increased Google exposure.
5. We create a strategy that combines social media with traditional marketing techniques to help you increase your fanbase and therefore your customer base.

How Cyber PR Works

Cyber PR functions like an online dating site connecting musicians and new media makers. Our new media users tell us specifically what they would like to hear based on their specific interests and niches, and we only send them artists that fit their criteria.

The New Media Thousands of new media makers have opted-in to get music from Cyber PR artists and maintain their own profiles on our site, including:

• Blogs, Vlogs & Audio-Blogs • Internet Radio Stations • Web-Based Music Magazines • Vodcasts • Regional Sites (Hometown) • Newspapers, Radio & Magazines In Tour Stops

• Music Journalists • Podcasters • Video Upload Sites • Social Networking Sites • Tourdate Sites • Lifestyle Sites

Personalized Campaigns

Cyber PR then connects artists only to appropriate social based on specific criteria such as genre, hometown, and the emerging blog/ podcast specifications (i.e. mommybloggers, food lovers, queer networks, etc.).

Over the duration of the campaign, we send appropriate suggestions to several hundred matching new media outlets for consideration.

Each new media outlet can login to Cyber PR using a username and password. He can log in at anytime and download MP3s, and photos, leave feedback, request recorded IDs, CDs, items for contests, and feature interviews in the interface.

The Artist

We build a custom VPK (Virtual Press Kit) for each artist that includes a succinct overview including MP3s, custom drops, bio, photos, album cover art, hometown, etc.

Instant Reporting The moment the campaign starts anytime throughout the campaign artists can log in to their personalized dashboard and track progress in real time. MP3 downloads, feedback, and requests are visible.

"We've seen our web presence grow remarkably with weekly requests from Internet radio stations and on-line magazines. Ariel tailored our campaign so we were targeting the appropriate circles… Our web presence has grown tremendously!” - Bryan, Pleasurecraft

Step-By-Step Guide

Each Cyber PR campaign comes with an 8-week course based on Ariel’s book Music Success in Nine Weeks that teaches how to leverage the introductions and connections we are making on your behalf and how to demystify and simplify your online strategy.

The 8-Week Course Includes:

• How to choose the Social Networking sites that are right for you
• The number one technique to start building a larger fan base
• How to ask your fans what it is that they want, so that you can satisfy them directly
• How to make more money from your fans
• Membership to Ariel’s closed online mastermind site – Where you can get support and coaching from Ariel and her team and other musicians working towards the same goals
• Three scheduled calls throughout your campaign with someone on our team to help keep you on track

Our Virtual Assistants

We understand that not all artists have the time to dedicate to working the campaign. For an extra fee, we have a team of experienced virtual assistants, who will work with you to maximize all exposure, make new friends on social networks and make sure that you are reaping the maximum benefits of our campaigns.

Campaign Prices: 3 Tiers For Cyber PR Packages:

Headliner Package $1,495
Full online PR outreach with online placements on blogs, Internet radio stations, zines, video sites and exposure on social networking sites. Monthly check-in calls to keep you on track with your campaign and goals.
Duration of Campaign: 3 months

Rock Star Package $2,495
Everything above plus extended online PR outreach, personal coaching from Ariel, access to her workshops (in person or recorded versions), 10 tourdates covered (if applicable) and a professional bio written for you.
Duration of Campaign: 4 months

All Access Package, With a Virtual Assistant: $3,495
Everything in the Headliner and Rockstar packages plus you get a personal virtual assistant to help you through every step of the campaign. Your VA will be in constant contact updating your social networking sites, building your blog on MySpace, sharing your Cyber PR campaign results with your fans on Facebook, MySpace and Twitter and keeping you on track to build your fanbase, newsletter list and bottom line.
Duration of Campaign: 4 months

All Campaigns Include:

• A customized VPK (virtual press kit) built for you
• We build your social networking profiles
• We send you to custom selected blogs, Internet radio stations, podcasts, ‘zines, online music journalists, lifestyle sites, and many additional outlets
• A profile feature in our newsletter “Pre-Cleared & Podsafe” delivered to 7,000+ new media resources
• We provide you with custom station ID scripts so you can record personalized drops for the Internet radio stations and podcasters for additional inclusion
• An 8 week music education program for artists interested in maximizing overall online exposure
• Contests and giveaways of CDs and merchandise
• Monthly Calls with our team to keep you on track and moving forward with your campaign strategy

About Ariel Hyatt & Cyber PR

Ariel Publicity was founded 12 years ago, and has since represented over 1,400 artists. The publicity game has changed radically over the last few years, so the company went 100% digital to accommodate the new landscape in January of 2007. Cyber PR is currently handling campaigns for artists of all genres and at all levels of their careers.

"This is just about the perfect service. It is really thought through to be easy for the podcaster to use. Oh boy, is that necessary in some cases! Good work and really, really cool." - Peter Clitheroe, Suffolk and Cool Podcast www.suffolkandcool.com

Teaching and educating musicians is Ariel’s passion and a major part of the Cyber PR platform is to empower artists to take charge and get into action around their own online marketing. Several times a year, she leads sold-out workshops to musicians and music industry professionals looking to learn about community building and online promotion in the “new” music business.

Her bi-weekly ezine “Sound Advice” has over 6,000 musicians and music professional subscribers. Her first book, Music Success in 9 Weeks, came out in June 2008 and is selling swiftly. She is a contributing blogger to New Music Ideas and Music Think Tank and her articles have been featured in the Discmakers and ASCAP online newsletters.

Ariel has spoken at dozens of music conferences including SXSW, The Philly Music Conference, NEMO, The East Coast Music Awards, OCFF, & Les Rencontres (Canada), A2A (Amsterdam), CMJ, BMI Music Panel Series, and The Connective Panel Series.

Social Media Definitions:

Blog: A Blog is an online journal or diary that is usually more personal and more subjective than a proper website. There are currently over 70 million active blogs.

Audio- Blog: An Audio- Blog is a Blog that includes music as well as text. Usually the text is a critique of or some commentary of the music. Audio-Blogs are becoming more and more embraced by the industry.

Vlog: Same as above but with video content.

Internet Radio Station: Internet radio stations are simply online radio broadcasts. Using streaming techniques, and a media player, high-quality audio can be delivered to users at their computers, mobile devices, and home stereos.

Webzine or ‘Zine: An online magazine (not available in print).

Podcast: A podcast is a computer audio file that is created along with some code that enables the file to be downloaded to your computer (and therefore is transferable to iPods and MP3 devices). There are now thousands of free podcasts available at iTunes.

Social Networks: Web sites that allow people get into community and share ideas and online media. Music fans are on MySpace, business contacts can be found on LinkedIn, or classmates and colleagues on Facebook.

Podsafe: A term created in the podcasting community to refer to any work which, through its licensing, specifically allows the use of the work in podcasting, regardless of restrictions the same work might have in other realms (Wikipedia). We delineate all CYBER PR artists as podsafe and make it known that the tracks we are promoting are for podcasting use.

Contact:

Ariel Hyatt • Ariel Publicity & Cyber PR
(212) 239-8384 • Ariel@ArielPublicity.com
389 12^th Street – Brooklyn NY 11215

http://www.arielpublicity.com•http://www.cyberprbook.com

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